Reach for Greater Heights at Paris 2024
- Toyota stands committed in its support for 11 Asian athletes on their journey towards taking centre stage, at the Olympic and Paralympic Games Paris 2024.
- In global partnership with the International Olympic Committee and International Paralympic Committee, Toyota launched “Start Your Impossible”, its first-ever corporate initiative to bring about social change through hero projects with their ‘Dual Heroes’.
Chennai, 17 April 2024– Today, Toyota Motor Corporation (Toyota) launches the next chapter of the “Start Your Impossible” (SYI) global marketing campaign, igniting excitement for the upcoming Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities across the world rallying behind their athletes and emphasises Toyota’s belief that no journey is taken alone.
In Asia, Toyota partnered with 11 athletes from India, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Singapore, Thailand and Vietnam in “START YOUR IMPOSSIBLE”, Toyota’s first ever global corporate initiative. These athletes are set to participate and compete in the Olympic and Paralympic Games Paris 2024. Progressing themselves toward their sporting aspirations, these 11 exceptional athletes will join more than 200 Global Team Toyota Athletes (GTTA), from across the globe, at the Olympic and Paralympic Games Paris 2024.
The full line-up of 11 Team Toyota Asia athletes include:
- India: Murali Sreeshankar, Athletics
- Indonesia: Ni Nengah Widiasih, Para Powerlifting
- Malaysia: Abdul Latif Romly, Long Jump – Para Athletics
- Nepal: Nabita Shresta – Table Tennis
- Pakistan: Arshad Nadeem – Athletics
- Philippines: Carlos Yulo, Artistic Gymnastics
- Philippines: Ernie Gawilan, Para Swimming
- Singapore: Toh Wei Soong, Para Swimming
- Thailand: Kunvalut Vitidsarn, Badminton
- Thailand: Pongsakorn Paeyo, Wheelchair Racing – Para Athletics
- Vietnam: Lê Văn Công, Para Powerlifting
Currently, 8 out of the 11 Team Toyota Asia athletes have qualified for the Olympic and Paralympic Games Paris 2024, with other qualifications are still ongoing.
“On behalf of Toyota Motor Asia, we are thrilled that top athletes across Asia will be representing their countries and are heading to the Olympic and Paralympic Games Paris 2024. Each Global Team Toyota athlete in Asia is not only a trailblazer but also a ‘Dual Hero’, where they champion social causes through Hero Projects that foster a positive change in their community. We take pride in the unrelenting dedication they have displayed in their respective disciplines, and wish them the best on the international stage,” says Preston Tan, Vice President, Toyota Motor Asia Singapore.
As we moves toward becoming a mobility company, the “Start Your Impossible” initiative underscores Toyota’s dedication to cultivating a society that is more inclusive, sustainable, and mobile — empowering each individual to challenge themselves and achieve their ‘impossible’.
Being a Worldwide Partner of the Olympic and Paralympic Games, Toyota is committed to providing sustainable mobility solutions that aid in fostering a decarbonised and inclusive society. In the run-up to Paris 2024, Toyota has announced the supply of 500 fuel cell Mirai vehicles as part of its official fleet for this major sporting event. This highlights the company’s goals in achieving carbon neutrality and its belief in a multi-path approach towards sustainable mobility.
About Toyota Motor Asia
Toyota Motor Asia is the regional corporate headquarters and subsidiary of Toyota Motor Corporation, based in both Singapore and Thailand.
Toyota Motor Asia leads and supports the Asia Pacific region in Sales and Marketing activities, Service Parts, Accessories and Customer Services, Product Planning, Production Control & Logistic, and Aftersales thus contributing to the overall development of auto industry and the growing economies in the region.
Toyota envisions the future mobility society to bring freedom of movement to all. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world as we transform Toyota into a mobility company