- Strong performance attributed to the sustained and overwhelming response to the entire MPV and SUV line-up.
- Further enhanced customer centricity and the roll-out of value-added services are at the centre of the positive momentum.
- Enhanced reach has created better accessibility not only in metros but across smaller regions
Chennai, 02 July 2024: Toyota Kirloskar Motor has maintained its strong sales momentum and recorded a growth of 40% in June 2024 by selling 27,474 units. This includes domestic sales of 25,752 units along with 1,722 units of exports. In May 2023, TKM had sold 19,608 units.
The company also reported success in the first six months of the calendar year compared to the same period last year, with a growth of 47%. During the period of January to June 2024, TKM sold 1,50,250 units, whereas in the same period of CY 2023, TKM sold 1,02,371 units.
Sales Performance:
| Timeframe | June – 2024 | June – 2023 | Growth |
| Y-o-Y | 27,474 | 19,608 units | 40% |
| Timeframe | January – June 2024 | January – June 2023 | Growth |
| First 6 months of CY | 1,50,250 units | 1,02,371 units | 47% |
Commenting on the strong performance, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Our product strategy and continued focus on offering a delightful ownership experience across all touchpoints allowed us to maintain a consistently strong performance. Notably, we achieved our highest ever monthly sales of 27,474 units in June, and the overall 47% growth for the Calendar Year highlights the success of our invigorated strategy. Our recently launched Urban Cruiser Taisor continues to perform beyond expectations with order intake doubling compared to the previous month. The model’s growing popularity underscores Toyota’s growing presence in the SUV segment. The Urban Cruiser Taisor which embodies a fusion of style, high performance, fuel economy, and a striking exterior design is available in three engine options 1.0L Turbo, 1.2L Petrol and E-CNG options. What makes it an even greater value proposition is that the SUV is backed by renowned Toyota value-added services specially designed with Indian customers in mind.
Overall, our SUV and MPV segments continue to lead our impressive sales surge thus reflecting a strong consumer preference for these versatile and reliable vehicles. Beyond our strong presence in major cities, TKM has strategically increased its focus on rural areas, broadening our customer base and driving significant momentum.
Additionally, on the lines of offering something new to the customers, we recently launched company-owned Toyota Used Car Outlet (TUCO) in New Delhi. Operating under the brand “Toyota U-Trust” our aim is to provide customers with high-quality, safe used cars, ensuring convenience, transparency, and peace of mind throughout the buying and selling process.”
Overview of TKM
| Equity participation | Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11% |
| Number of employees | Approx. 6,000 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,42,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova HyCross, Innova Crysta, Fortuner, Legender manufactured in India. |
| Installed Production capacity | Up to 1,32,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Camry Hybrid, Urban Cruiser Hyryder, Hilux |
| Installed Production capacity | Up to 2,10,000 units |